Incorporating new technology into your restaurant is the solution, offering a variety of benefits including:
AutomationTime is money, and the restaurant industry moves fast. Put time-consuming tasks on autopilot so you can focus your energy elsewhere. Point of sale (POS) systems quickly and effectively facilitate back office functions like shift reports, inventory management, reporting, gift cards, loyalty programs and more. Automating these processes means fewer errors, less waste, and more time serving customers and planning for future growth.
New Revenue StreamsDiners’ love affair with technology means they expect your restaurant to have the digital accessibility they’ve become accustomed to. People are looking for places with the technology that allows them to order in the way they feel most comfortable in the least amount of time. Online ordering engages the customer and gives them control over the ordering process, so they can peruse the menu at their own pace, securely process payments and never waste time redialing when there’s a busy signal.
In addition you can choose a POS solution that allows you to sell and accept gift cards for in-store purchases and online take-out orders. Gift cards are nothing but net positive for restaurants because they’re a go-to gift that is easy to purchase and use.
Better Guest ExperiencesPeople spend thousands of dollars a year on restaurant meals, and they are placing increasing importance on timely, efficient service and promotions that are relevant to their dining habits. Restaurant technology like tableside ordering and payments gives servers a few extra minutes at each table, engaging diners, talking about specials and suggesting new menu items. It also reduces the possibility of errors made when inputting information into the POS and the back-and-forth to the POS terminal.
A POS system with customer relationship management (CRM) functionality is a valuable tool for helping you to make your customers feel valued and appreciated. These platforms track diners’ personal preferences, birthdays, and frequency of visits, so you can reward loyal customers with freebies or coupons.
Smarter DecisionsNew restaurant technology gives you immediate access to data that you can leverage for growth, including information about marketing promotions, best-selling menu selections and menu item profitability. Choose a software package that presents information in easy-to-read reports in a variety of flexible formats (day, week, month or season).
One of the most important functions of restaurant technology is ingredient tracking. An ingredient tracking system helps you rotate stock more effectively to reduce waste, or plan specials to use ingredients before they expire. Generating ingredient tracking reports will give insight into customers’ dining preferences, which you can use as a guideline to menu plan.
Change can be hard and take some getting used to; but embracing the right restaurant technology today sets up your eatery up for future growth. Implementing a solid POS solution means welcoming new customers, larger orders placed through online/app ordering, and promotions that resonate with diners. Investing in technology will reduce ingredient waste, increase customer satisfaction and drastically reduce the amount of time spent on back-office work, giving you more time to spend in the dining room speaking with customers or creating delicious meals in the kitchen.