Retail customer management systems capture information that helps retailers build relationships with customers—and prospective customers—that can translate into long-term customer loyalty. They also provide insights that can help you make better business decisions that lead to increased revenues and profits. The data you collect from a retail customer management system can also help you identify trends and customer behaviors so you can stay a step ahead of the market.
For retail liquor stores, there are specific ways a retail customer management system contributes to enhanced customer experiences and maximizes sales and profits. Here’s how:
Build Your Customer Database
A liquor store retail customer management solution allows you add new names to your customer database right at the point of sale. Your sales associates can collect contact information and begin engaging every customer who walks into your store. A state-of-the-art retail customer management solution also allows you to use your point of sale (POS) system to manage the data you collect from different types of transactions, consolidating it into a unified list.
Stay in Touch
With a detailed customer database, you have the ability to send promotional announcements and invite customers to take advantage of special deals, keeping your business name and logo in their mailboxes, inboxes and smartphones. Messaging customers, however, isn’t one-size-fits-all. A promotion meant for a restaurant or bar that buys wholesale wouldn’t work for your entire list, and neither would a promotion targeting your loyal, VIP customers or one aimed at customers who haven’t stopped by the store in a while. Your retail customer management solution allows you to segment your list and send targeted offers.
Retail customer management tools built into your POS system will also help your sales associates tailor sales to individual customers by allowing them to access individual customer purchase histories. Did a regular customer just come to the counter with a different brand than usual when their regular brand is on sale? Helping customers find exactly what they want and demonstrating that your business is committed to their complete satisfaction can help build customer loyalty.
This is a trend that’s especially important to Generation Z. Although they’re a little too young to be your customers yet, they are influenced more by retailers helping them make their purchasing decisions by providing the information they need, rather than a hard sell. Developing processes that put sales associates at the ready to assist customers more thoroughly will help usher your business into the next decade.
Sales histories won’t just provide better experiences for your customers; they also help you manage a more profitable business. Identifying top customers and tailoring promotions to them can mean more sales. You can also use this data to ensure top selling items among this segment of your customer list is always in stock, minimizing the chance you’ll lose a sale—and maybe a customer—from this group.
Seamless Integration with Accounts Receivable
Advanced retail customer management solutions for liquor store will make account records available at the POS so there’s never any question about a balance owed. It also enables your sales associates to take payments and accurately apply them to a customer’s account right at the POS.
The Importance of Providing Great Customer Experiences
With so growing competition, where your customers make their purchases will have less to do with special offers and discounts and more to do with the customer experiences your business provides—especially as younger consumers are more of a force in the coming years.
If crafting relevant, personalized, and positive customer experiences isn’t one of your business goals, it’s time to realign priorities. And a retail customer management solution is a great tool to help you get started.